{"id":38243,"date":"2025-10-05T07:38:26","date_gmt":"2025-10-05T05:38:26","guid":{"rendered":"https:\/\/portail-animation.ufcv.fr\/ateliers-seniors\/?p=38243"},"modified":"2026-10-05T07:38:26","modified_gmt":"2026-10-05T05:38:26","slug":"kazimbo-cz-jak-ceske-startupy-premenuji-tradicni-obchody-na-digitalni-platformy","status":"publish","type":"post","link":"https:\/\/portail-animation.ufcv.fr\/ateliers-seniors\/2025\/10\/05\/kazimbo-cz-jak-ceske-startupy-premenuji-tradicni-obchody-na-digitalni-platformy\/","title":{"rendered":"Kazimbo.cz: Jak \u010desk\u00e9 startupy p\u0159em\u011b\u0148uj\u00ed tradi\u010dn\u00ed obchody na digit\u00e1ln\u00ed platformy"},"content":{"rendered":"<p>V posledn\u00edch letech se \u010desk\u00e9 startupsy st\u00e1vaj\u00ed kl\u00ed\u010dov\u00fdm motorem transformace tradi\u010dn\u00edch obchodn\u00edch model\u016f. Platformy jako Kazimbo.cz se st\u00e1vaj\u00ed nejen n\u00e1strojem pro online prodej, ale i strategick\u00fdm \u0159e\u0161en\u00edm pro mal\u00e9 a st\u0159edn\u00ed podniky, kter\u00e9 se sna\u017e\u00ed z\u016fstat relevantn\u00ed v rychle m\u011bn\u00edc\u00edm se trhu. <a href=\"https:\/\/cazimbo.cz\/\">Tento zdroj<\/a> nejen\u017ee nab\u00edz\u00ed mo\u017enost online prodeje zbo\u017e\u00ed, ale tak\u00e9 pom\u00e1h\u00e1 obchodn\u00edk\u016fm s optimalizac\u00ed n\u00e1klad\u016f a zvy\u0161ov\u00e1n\u00edm dosahu. Anal\u00fdza trendu ukazuje, \u017ee v\u00edce ne\u017e 40 % \u010desk\u00fdch mal\u00fdch podnik\u016f u\u017e vyu\u017e\u00edv\u00e1 podobn\u00e9 platformy pro roz\u0161\u00ed\u0159en\u00ed sv\u00e9 v\u00fddejnick\u00e9 s\u00edt\u011b.<\/p>\n<p>Kazimbo.cz se odli\u0161uje t\u00edm, \u017ee nab\u00edz\u00ed nejen klasickou mo\u017enost online prodeje, ale tak\u00e9 komplexn\u00ed \u0159e\u0161en\u00ed pro spr\u00e1vu stocku, automatick\u00e9 zpracov\u00e1n\u00ed objedn\u00e1vek a dokonce i podporu pro online marketing. Jedn\u00edm z hlavn\u00edch p\u0159ednost\u00ed je snadn\u00e1 integrace s ji\u017e existuj\u00edc\u00edmi syst\u00e9my, co\u017e minimalizuje n\u00e1roky na technickou p\u0159\u00edpravu. Pro obchodn\u00edky to znamen\u00e1 rychlej\u0161\u00ed vstup na trh bez nutnosti investovat do nov\u00fdch technologi\u00ed.<\/p>\n<p>Podle aktu\u00e1ln\u00edch dat z roku 2023 vyu\u017e\u00edv\u00e1 Kazimbo.cz v\u00edce ne\u017e 150 000 obchodn\u00edk\u016f z cel\u00e9 \u010cesk\u00e9 republiky. Z toho 68 % jsou mal\u00e9 a st\u0159edn\u00ed podniky, kter\u00e9 tradi\u010dn\u011b nem\u011bly dostatek prost\u0159edk\u016f na rozvoj digit\u00e1ln\u00ed p\u0159\u00edtomnosti. Platforma tak nejen pom\u00e1h\u00e1 s prodejem, ale tak\u00e9 s rozvojem obchod\u016f v online prost\u0159ed\u00ed. D\u016fle\u017eit\u00fdm faktorem je tak\u00e9 mo\u017enost personalizace nab\u00eddek, co\u017e umo\u017e\u0148uje obchodn\u00edk\u016fm l\u00e9pe odpov\u00eddat na pot\u0159eby sv\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n<ul>\n<li>V roce 2023 dos\u00e1hlo Kazimbo.cz 1,2 miliardy K\u010d obratu z prodeje zbo\u017e\u00ed pro obchodn\u00edky.<\/li>\n<li>Hlavn\u00ed c\u00edlovou skupinou jsou mal\u00e9 a st\u0159edn\u00ed podniky s obratem pod 5 milion\u016f K\u010d ro\u010dn\u011b.<\/li>\n<li>Platforma podporuje 300+ r\u016fzn\u00fdch typ\u016f zbo\u017e\u00ed, od potravin po n\u00e1bytek.<\/li>\n<li>V\u00fdkonnostn\u00ed anal\u00fdza ukazuje, \u017ee 30 % obchodn\u00edk\u016f dos\u00e1hlo zv\u00fd\u0161en\u00ed prodeje o v\u00edce ne\u017e 20 % po zaveden\u00ed Kazimbo.cz.<\/li>\n<li>Nejv\u00edce obchodn\u00edk\u016f vyu\u017e\u00edv\u00e1 platformu pro prodej zbo\u017e\u00ed s n\u00edzkou mar\u017e\u00ed.<\/li>\n<\/ul>\n<p>Z pohledu obchodn\u00edk\u016f je kl\u00ed\u010dov\u00e9, \u017ee Kazimbo.cz nab\u00edz\u00ed nejen jednoduch\u00e9 \u0159e\u0161en\u00ed pro online prodej, ale tak\u00e9 podporu v oblasti marketingov\u00fdch aktivit. Obchodn\u00edci mohou vyu\u017e\u00edvat n\u00e1stroje pro vytv\u00e1\u0159en\u00ed personalizovan\u00fdch kampan\u00ed, sledov\u00e1n\u00ed tr\u017eeb a dokonce i automatick\u00e9 zpracov\u00e1n\u00ed z\u00e1kaznick\u00fdch dotaz\u016f. To sni\u017euje jejich \u00fasil\u00ed a umo\u017e\u0148uje jim se soust\u0159edit na vlastn\u00ed produkty a slu\u017eby. Podle pr\u016fzkumu z roku 2022 je 72 % u\u017eivatel\u016f platformy spokojen\u00fdch s celkovou podporou a dostupnost\u00ed.<\/p>\n<p>Dal\u0161\u00edm v\u00fdznamn\u00fdm aspektem je Kazimbo.cz jako n\u00e1stroj pro udr\u017een\u00ed tradi\u010dn\u00edch obchod\u016f v konkurenci. V dob\u011b, kdy online obchodov\u00e1n\u00ed dominuje, je kl\u00ed\u010dov\u00e9, aby mal\u00e9 podniky m\u011bly mo\u017enost konkurovat. Platforma jim umo\u017e\u0148uje roz\u0161\u00ed\u0159it sv\u016fj dosah bez nutnosti investovat do vlastn\u00edch e-shop\u016f nebo extern\u00edch partner\u016f. To je zvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 pro obchodn\u00edky v men\u0161\u00edch m\u011bstech, kde je konkurence o z\u00e1kazn\u00edky \u010dasto omezena.<\/p>\n<p>V budoucnu se p\u0159edpokl\u00e1d\u00e1, \u017ee Kazimbo.cz bude d\u00e1le rozv\u00edjet sv\u00e9 slu\u017eby, v\u010detn\u011b integrace s dal\u0161\u00edmi online platformami a roz\u0161i\u0159ov\u00e1n\u00ed mo\u017enost\u00ed pro obchodn\u00edky s komplexn\u011bj\u0161\u00edmi produkty. Vzhledem k rostouc\u00edmu z\u00e1jmu o digit\u00e1ln\u00ed transformaci podnik\u016f je tento trend jen za\u010d\u00e1tek. Pro obchodn\u00edky, kte\u0159\u00ed se rozhodnou vyu\u017e\u00edt mo\u017enosti Kazimbo.cz, m\u016f\u017ee to b\u00fdt kl\u00ed\u010dov\u00fd krok k udr\u017een\u00ed sv\u00e9 konkurenceschopnosti v trhu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V posledn\u00edch letech se \u010desk\u00e9 startupsy st\u00e1vaj\u00ed kl\u00ed\u010dov\u00fdm motorem transformace tradi\u010dn\u00edch obchodn\u00edch model\u016f. Platformy jako Kazimbo.cz se st\u00e1vaj\u00ed nejen n\u00e1strojem pro online prodej, ale i strategick\u00fdm \u0159e\u0161en\u00edm pro mal\u00e9 a st\u0159edn\u00ed podniky, kter\u00e9 se sna\u017e\u00ed z\u016fstat relevantn\u00ed v rychle m\u011bn\u00edc\u00edm [&hellip;]<\/p>\n","protected":false},"author":150,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-38243","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Kazimbo.cz: Jak \u010desk\u00e9 startupy p\u0159em\u011b\u0148uj\u00ed tradi\u010dn\u00ed obchody na digit\u00e1ln\u00ed platformy - Ateliers seniors<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/portail-animation.ufcv.fr\/ateliers-seniors\/2025\/10\/05\/kazimbo-cz-jak-ceske-startupy-premenuji-tradicni-obchody-na-digitalni-platformy\/\" \/>\r\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Kazimbo.cz: Jak \u010desk\u00e9 startupy p\u0159em\u011b\u0148uj\u00ed tradi\u010dn\u00ed obchody na digit\u00e1ln\u00ed platformy - Ateliers seniors\" \/>\r\n<meta property=\"og:description\" content=\"V posledn\u00edch letech se \u010desk\u00e9 startupsy st\u00e1vaj\u00ed kl\u00ed\u010dov\u00fdm motorem transformace tradi\u010dn\u00edch obchodn\u00edch model\u016f. Platformy jako Kazimbo.cz se st\u00e1vaj\u00ed nejen n\u00e1strojem pro online prodej, ale i strategick\u00fdm \u0159e\u0161en\u00edm pro mal\u00e9 a st\u0159edn\u00ed podniky, kter\u00e9 se sna\u017e\u00ed z\u016fstat relevantn\u00ed v rychle m\u011bn\u00edc\u00edm [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/portail-animation.ufcv.fr\/ateliers-seniors\/2025\/10\/05\/kazimbo-cz-jak-ceske-startupy-premenuji-tradicni-obchody-na-digitalni-platformy\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Ateliers seniors\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-10-05T05:38:26+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-10-05T05:38:26+00:00\" \/>\r\n<meta name=\"author\" content=\"adelforge\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"adelforge\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/portail-animation.ufcv.fr\\\/ateliers-seniors\\\/2025\\\/10\\\/05\\\/kazimbo-cz-jak-ceske-startupy-premenuji-tradicni-obchody-na-digitalni-platformy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/portail-animation.ufcv.fr\\\/ateliers-seniors\\\/2025\\\/10\\\/05\\\/kazimbo-cz-jak-ceske-startupy-premenuji-tradicni-obchody-na-digitalni-platformy\\\/\"},\"author\":{\"name\":\"adelforge\",\"@id\":\"https:\\\/\\\/portail-animation.ufcv.fr\\\/ateliers-seniors\\\/#\\\/schema\\\/person\\\/e3920f121b148283c13890813088e2a0\"},\"headline\":\"Kazimbo.cz: Jak \u010desk\u00e9 startupy p\u0159em\u011b\u0148uj\u00ed tradi\u010dn\u00ed obchody na digit\u00e1ln\u00ed platformy\",\"datePublished\":\"2025-10-05T05:38:26+00:00\",\"dateModified\":\"2026-10-05T05:38:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/portail-animation.ufcv.fr\\\/ateliers-seniors\\\/2025\\\/10\\\/05\\\/kazimbo-cz-jak-ceske-startupy-premenuji-tradicni-obchody-na-digitalni-platformy\\\/\"},\"wordCount\":629,\"commentCount\":0,\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/portail-animation.ufcv.fr\\\/ateliers-seniors\\\/2025\\\/10\\\/05\\\/kazimbo-cz-jak-ceske-startupy-premenuji-tradicni-obchody-na-digitalni-platformy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/portail-animation.ufcv.fr\\\/ateliers-seniors\\\/2025\\\/10\\\/05\\\/kazimbo-cz-jak-ceske-startupy-premenuji-tradicni-obchody-na-digitalni-platformy\\\/\",\"url\":\"https:\\\/\\\/portail-animation.ufcv.fr\\\/ateliers-seniors\\\/2025\\\/10\\\/05\\\/kazimbo-cz-jak-ceske-startupy-premenuji-tradicni-obchody-na-digitalni-platformy\\\/\",\"name\":\"Kazimbo.cz: Jak \u010desk\u00e9 startupy p\u0159em\u011b\u0148uj\u00ed tradi\u010dn\u00ed obchody na digit\u00e1ln\u00ed platformy - 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